23 November 2008
Tiffany\’s Is A Tradition In Itself
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When asked what’s contained in that infamous blue box wrapped in white ribbon and she’ll tell you it isn’t simply jewelry, it’s Tiffany and Company. The Tiffany’s brand is well known in many countries and recognized as symbol of quality. One of the best movies of all time is Breakfast At Tiffany’s, starring Audrey Hepburn. If you didn’t know what Tiffany & Co. was before this movie, it shall now forever be engraved in your senses. Any piece of jewelry from Tiffany And Company will be among your most special and chic possessions.
Tiffany & Co was originally started by Charles Lewis Tiffany and John B. Young in 1837 as a stationery and fancy goods store. Back then, the store was called Tiffany & Young. Their prices were non-negotiable which was unheard of for merchantiles in that time period. The total of their first day’s sales was $4.98. Today, when you look at the amount of sales, you see that this is a big difference! In 1853 Charles Tiffany took the helm of the company and re-named it Tiffany & Co. Tiffany’s was the first to use the sterling silver which is patented in the United States today. For his first inauguration, Abraham Lincoln presented his wife with a pearl-encrusted silver bracelet, which Tiffany & Co had created along with a specially-commissioned silver pitcher.
In the 1870’s Charles Tiffany bought the world’s largest, finest fancy yellow diamond and history began in their diamond business. The Tiffany Setting was first used in 1886, once Charles Tiffany came into possession of some of the French Crown Jewels and it became the first 6 prong diamond solitaire band setting. Charles Tiffany became known as The King of Diamonds. Tiffany & Co.’s popularity has allowed it to expand into Europe and the world famous Ginza District in Tokyo. Tiffany’s is a name known the world over. 15 decades later, a specialty store is completely different.
The light blue boxes from Tiffany’s go back to the first Tiffany & Young store. All of the catalogs, shipments and advertising used colors and boxes that were selected carefully. Today, when you open the Tiffany & Co website, the first thing you see is their signature light blue box with a white bow. Millions of women in the world don the Tiffany engagement ring and the Tiffany signature silver charm bracelets. There are many knockoffs of Tiffany jewelry, but there is nothing in the world compared to wearing a genuine piece of Tiffany & Co jewelry. Tiffany’s is a tradition that women will wear for a very long time.
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